Hamilton
Khaki Field Mechanical
MSRP
€575
Cost / use
€0.01
Resale
65%
Giordano Tonelli / CC BY-SA 4.0
A contrarian wealth strategy
New dossier published: Yamaha U1·122 dossiers, updated daily
Own better. Build wealth.
Buy durable once. Own the asset, capture the resale, and keep the money the replacement cycle was quietly taking.
Become an endurist
One essay a week. Specific products, real numbers. The Dispatch arrives from our Substack.
122 dossiers published · real retail and resale prices · zero paid placements
Buy once.
Own forever.
Year 11
Red Wing Heritage · resoled twice
Cost / use
€0.16
A Continuous Lean / CC BY 2.0
Independence
No paid placements
Method
Real retail and resale math
Scoring
Every score shows its work
Library
122 dossiers and counting
Published daily
Latest dossiers
One object at a time. Real retail prices, real resale values, the ten-year math.
NewPublished 16 September 2026
Yamaha U1
A 1980s Yamaha U1 still sells for what it cost, so the money you park in one comes back out. Renting the same piano drains €5.760 a decade and leaves you nothing.
NewPublished 16 September 2026
Bambino Mio Miosolo
A baby wears out €1.500 in disposable nappies before potty training. A €330 reusable set does the same job and hands most of that money back.
Published 16 September 2026
The Aarke Carbonator 3
Branded sparkling water costs €1,42 a litre and never stops. A €209 steel Carbonator makes it for about €0,28 a litre and pays for itself before summer.
Published 15 September 2026
The Wool Overcoat
A €120 blend coat is a subscription you rebuy every few winters. A €399 pure-wool overcoat is bought once and holds its value.
Published 15 September 2026
Yumeko Washed Linen Bedding
Cheap cotton sheets are a subscription you rebuy every few years. A €229 linen set is bought once and softens for thirty years.
Published 15 September 2026
Leica M6
The camera that holds its value while every other body depreciates, so owning it costs you next to nothing.
How to use this site
Three ways to put money back in your pocket.
01
Score a product
Open any product to see its Endurance Score on a single 0 to 100 scale. Repairability, lifespan, parts, resale.
Browse products
02
Run the math
Cost-Per-Use, Repair vs Replace, Inflation Shield. Arithmetic for things you almost bought twice.
Open the calculators
03
Read a dossier
Deep, unpaid write-ups on specific objects. Le Creuset, Seiko 5, Knipex, Weber. Why they last. Where they fail.
Read the Dossiers
Trending durable
Ranked by how long they live.
Barbour
Wax Cotton Jacket
MSRP
€459
Cost / use
€0.10
Resale
50%
Steven Lilley / CC BY-SA 2.0
Rimowa
Topas Aluminium Cabin
MSRP
€1400
Cost / use
€1.05
Resale
55%
© 1971markus / CC BY-SA 4.0
Lodge
12in Cast Iron Skillet
MSRP
€45
Cost / use
€0.00
Resale
60%
Cullen328 / CC BY-SA 3.0
The Principles
Three rules, of seven. The argument in shorthand.
Operating instructions for owning fewer, better things.
- I.Buy once. Own forever.
- II.Cheap is the most expensive choice.
- III.Repair is a higher act than purchase.
The Field Guide: 30 things worth buying once.
Every object we have run the numbers on, in one PDF. Price, category, and the figure that decides it. Built from 117 dossiers. Free.
One email. The guide lands instantly. Unsubscribe in one click.
Endurism · Own better.
Join the movement. Become an endurist.
Endurism is a way of owning. Buy once. Own the asset. Keep the money the replacement cycle was quietly taking. Every week, one essay: specific products, real numbers, no paid placements.
Joining gets you the weekly Dispatch, the Buy-Once Challenge, the Field Guide and the Principles. Unsubscribe in one click.