Endurism Spotlight: The AeroPress

A coffee on the way to work costs about €3,25 in a Dutch café. Buy one each workday and that is roughly €750 a year. Over a decade it clears €7.500. The coffee is gone in ten minutes. The money is gone for good.

The object

The AeroPress is a €39,90 plunger made of thick BPA-free plastic. You add ground coffee, pour hot water and press. It gives you a clean cup in under a minute. The design has barely moved since 2005. One part wears, the silicone seal. A replacement costs a few euro. A reusable metal filter is sold too. It ends the paper cost entirely. People report brewing on the same press for ten years and longer. It survives a backpack and a dishwasher.

The math

The café coffee leaves you nothing. You rent the cup and hand back the empty paper. The AeroPress carries its own running cost and still wins by a wide margin. Supermarket beans run about €0,18 a cup in 2026. A paper microfilter adds roughly two cents. Call it €0,22 in the cup at home. That is about fifteen times cheaper than the café, every single morning.

The press pays for itself after about thirteen cups. You are ahead inside two weeks. Everything after that is money you keep. Buy proper specialty beans and the cup climbs to around €0,40. The café still charges eight times that.

Ownership

Any home brewer closes most of this gap. The AeroPress closes it everywhere. It weighs almost nothing and fits beside a laptop. The office kitchen becomes your café. A hotel room with a travel kettle becomes your café. The habit that quietly drained €750 a year simply stops. The plastic clouds a little with age and keeps working. There is nothing to service and nothing to subscribe to.

A €40 press that turns a €750-a-year habit into about €50, for a decade.